Real Estate 101: Staging Your Home to Sell

Posted by on Wednesday, February 2nd, 2011 at 2:05pm.


When putting a home on the market, it is essential to do everything possible to grab the attention of potential buyers. This is particularly true in a buyer's market, as the market is more saturated with options for buyers who are looking for a great home at a good price. One way to ensure your home is viewed favorably by potential buyers is to take stage your home to sell.

Proper staging techniques are typically applicable in any local real estate market. Proper staging techniques will help you sell a home in Austin just as well as it will help you sell a property in Atlanta. However, staging techniques may vary based on property type. A condo seller will not need to worry about landscaping, while someone selling a single family residence will.

In the simplest terms, staging a home to sell involves doing more than just cleaning it up and making repairs. Rather, staging a home involves adding those extra touches that make a home warm, inviting and welcoming. Staging also involves taking the necessary steps to help the potential buyer envision him or herself living in the home. The following are 5 simple staging tips that should be implemented before showing any home to potential buyers.

Tip #1: Remove Personal Mementos
Perhaps the most important staging step a seller can take is to remove mementos and other personal items. While personal items such as souvenirs and family photos may be the things that transform your house into a home, their presence also makes it difficult for potential buyers to imagine anyone other than you living in the home. So, if you plan to continue living in the home while it is on the market, pack these personal items away until after your move.

Tip #2: Let There be Light
No one wants to live in a dark and dreary home, so take steps to ensure the home is well-lit when potential buyers are in it. If weather permits, open up the shades and the windows to let in natural light and air. In addition, turn on all of the lights to make certain each room is well lit.

Tip #3: Smells Like Home
The things we smell have a tendency to stick with us. In fact, certain smells often take people back to certain times and situations. Help invoke or create pleasant thoughts by making your home smell good when potential buyers come for a viewing. Baking chocolate chip cookies or lighting an apple pie-scented candles are two good ways to do this.

Tip #4: Liven Things Up
Adding flowers is a good way to add color as you liven things up. Weather permitting, place potted flowers outside by the entryway. Regardless of the weather, place a vase full of flowers on the kitchen table and at other places throughout the house is sure to create a more inviting feeling in your home.

Tip #5: Space to Breathe
Removing clutter is another essential part of staging a home, but this involves more than just removing knickknacks and other unnecessary items. Rather, take a closer look at your furniture and make certain there is plenty of space to move around in each room. If not, consider removing some furniture in order to create a more open, airy and inviting atmosphere.

About the Author:
Eric Bramlett is the broker and co-owner of One Source Realty, a boutique brokerage in Austin, Texas. Eric specializes in central & west Austin, as well as Steiner Ranch real estate.

13 Responses to "Real Estate 101: Staging Your Home to Sell"

Warner Robins Real Estate wrote: De-personalizing is key to staging. While you may love your taxidermy collection, knick-knacks, and nude photos, many buyers will not be able to see past the personal items and get a glimpse of what they can turn the room/home into. When in doubt, minimize to maximize!

Posted on Monday, February 7th, 2011 at 2:01pm.

Pensacola Real Estate wrote: We are having great success with staging homes for sale in our area. It's the details that count. Having no clutter in the home, new paint and plants at the door work wonders. You have added some great tips here!

Posted on Monday, February 7th, 2011 at 2:01pm.

Cassie wrote: I love that bit where we put apple pie-scented candles. Potential buyers will definitely make a go for it because they would want to live in a house where they'll actually feel that it's their home.

Posted on Wednesday, February 9th, 2011 at 3:21pm.

Richard wrote: Another item is to remove anything that's attached that you may want to keep. Nothing worse than trying to negotiate something that belongs with the house.

Posted on Friday, February 11th, 2011 at 3:06pm.

Salt Lake Homes wrote: Those valuable tips simply indicates an appeal for faster sell of a property in the market. I am sure that it will mark a great success as you follow resounding advices for productive real estate business. Keep it up!

Posted on Saturday, March 5th, 2011 at 9:19am.

Frank Rush wrote: It's amazing how some sellers do not even make an attempt at the bare minimums of staging. It's equally amazing how difficult it is, especially for first time buyers, to see past a poorly staged interior!

Posted on Saturday, March 5th, 2011 at 9:19am.

miss feliss wrote: Another great article, I feel that sellers need to be presented with this information right up front at the listing appointment. I have actually read various statistics where homes definitely sell for closer to list price and sell faster when staged correctly, compared to homes with no staging. I think a fresh coat of paint is also a key factor in good staging, very inexpensive & fairly easy depending on your home's size, and fresh clean paint works wonders for a home.

Posted on Tuesday, April 12th, 2011 at 8:55am.

Minneapolis Real Estate wrote: Really great information, The tips are awesome!!! Keep it up. Looking for next post!!!

Posted on Monday, April 18th, 2011 at 11:20am.

Naples Guru wrote: Great tips. The key is to make it so the person looking things "I could live in here" or "I could live in here with very few modifications." There are not many people that have the eye for looking at a room and imagining it in a different color and with their own furniture. Make it look like a model home and it will sell easier.

Posted on Wednesday, May 11th, 2011 at 9:30pm.

Kim wrote: Great post, Eric. In my opinion # 1 seems to be the one sellers have the hardest time addressing. It can also be a safety concern.

Posted on Wednesday, May 18th, 2011 at 3:45pm.

bakersfieldshort wrote: Thank you for sharing such a useful information. Professional real estate agent in Bakersfield who’s ready to help you buy or sell your home; specializing in Short Sales, HAFA Short Sales and foreclosure property deals.

Posted on Sunday, May 29th, 2011 at 3:11pm.

R Gallery wrote: Great article on the importance of preparing your home for selling. Proper staging of a home is vital to selling a home or condo in any market. Good tips on avoiding clutter, livening things up, and adding light to the room!

Posted on Sunday, June 12th, 2011 at 7:41am.

Mike wrote: Nice post Eric! A lot of people only focus on the big things like repairs and fix ups to do to the house, but all the little things definitely add up!

Posted on Friday, September 30th, 2011 at 1:49pm.

Leave a Comment